How we see the future

of prevention

In the coming months


• in close co-operation with the Royal Belgian Football Association (KBVB-URBSFA) and with the support of the government of the Brussels capital region (Brussels hoofdstedelijk gewest) place automatic external defibrillators (AED) , in the facilities of all KBVB-affiliated football clubs in Brussels,
• facilitate appropriate resuscitation trainings for club staff,
• organise a public awareness campaign around this initiative.

In the medium term


• at extending the installation of AED to other regions, infrastructures for other sports and to critical public locations like schools, public buildings etc.
• at collaborating with the province de Liège and the université de Liège on their mobile cardiovascular screening programme
• at developing cardiovascular prevention courses for healthcare providers (general practitioners, nurses, …) and the general public
• at developing and supporting public awareness campaigns on cardiovascular prevention and the importance of a healthy lifestyle, primarily addressing youngsters.

In the long term


• to expand these programmes throughout Europe
• to provide data and fund research on SCD and related topics.

The prestige project



Access to debrifillation programmes

Give advice and educate on healthy lifestyle

Gather life saving data

Represent the voice and interests of all stakeholders

Fund, lead and guide research

Perform cardiovascular screenings

“The ultimate objective of the PRESTIGE project is to reduce the impact of
cardiovascular diseases on overall health and on social life and to
reduce its economic burden, in the short, medium and long term.”

Cardiovascular disease:


Causes of death in Europe
of premature
Sudden cardiac death
first clinical event
All deaths before 75 years
42 %
cardiovascular disease
38 %
cardiovascular disease
Cost of cardiovascular disease
in the EU
of the disease
Loss in productivity
and informal care


Detecting structural anomalies, rhythm abnormalities, genetic predisposition
atherosclerotic disease
“Two approaches towards prevention of CVD are considered:
The high-risk strategy and the population strategy.”
  • Prevention of CVD works!

    CVD is strongly connected to lifestyle, especially the use of tobacco, unhealthy diet habits, physical inactivity, and psychosocial stress.
    The majority of cardiovascular diseases can be prevented by a change in lifestyle together with an early identification of high-risk individuals and proper diagnosis.

    The bases of prevention are rooted in cardiovascular epidemiology and evidence-based medicine, but the gap between state-of-the-art knowledge and its implementation in clinical practice remains wide.
    This is possibly not surprising: OECD 2005 Indicators state that “only around 3% of current health expenditure is spent on prevention and public health programmes”.
    Premature deaths can be avoided in two ways: either by preventing disease, or by optimisation of healthcare (vaccinations, early detection/screening and appropriate treatment).

    Primary prevention (a healthier lifestyle) could avoid 20% of the total premature mortality (under 75 years of age)...

  • High risk

    Although individuals targeted in this high-risk strategy are more likely to benefit from the preventive interventions, the impact on the population level is limited, because people at such high risk are few.


    CVD prevention in the young, the very old, or those with just a moderate or mild risk is still limited, but can result in substantial benefit. The population strategy aims at reducing the CVD incidence at the population level through lifestyle and environmental changes targeted at the population at large. This strategy is primarily achieved by establishing ad-hoc policies and community interventions.
    Examples include measures to ban smoking and reduce the salt content of food. The impact of such an approach on the total number of cardiovascular events in the population may be large, because all subjects are targeted and a majority of events occur in the substantial group of people at only modest risk.


    There is consensus that the largest preventive effect is achieved when the high-risk and population strategies are combined.

  • Is population-based prevention cost-effective?

    Policy change makes the greatest impact when it optimizes the environments where people live, making healthier behaviors and healthier choices the norm by default or by design...

    implementation of the population approach may bring numerous benefits and savings:
    Narrowing the gap in health inequalities.
    Cost savings from the number of CVD events avoided.
    Preventing other conditions such as cancer, pulmonary diseases, and type 2 diabetes.
    Cost savings associated with CVD such as medications, primary care visits, and outpatient attendances.
    Cost savings to the wider economy as a result of reduced production loss due of illness in those of working age, reduced benefit payments, and reduced pension costs from people retiring early from ill health.
    Improving the quality and length of people’s lives.

  • Prevention of CVD is a lifetime approach, starting ideally before birth by educating young parents, and continuing in the pre-school age and throughout the advancing grades of the school system.

    ... conveying the pleasures of healthy nutrition and the joys and feelings
    of well-being associated with physical activity ...

    ... we need to create healthy communities and incorporate prevention into our daily lives ...

If you feel compelled by our objectives, PRESTIGE
welcomes your support, whether it is
moral, intellectual, physical or financial.


Support the PRESTIGE and express your corporate social commitment.
Every organisation is unique in the way it functions and in the way it strives to do good. Get in touch with us and together we’ll search for the optimal form that works for you as well as for the foundation.

  • How can you and your organization benefit from the collaboration?
  • Reinforce your corporate social image
  • Increase brand values and brand awareness
  • Boost your employees’ pride in the company

Working with PRESTIGE is based on mutual respect and aims at creating projects that are mutually beneficial.
Independence and integrity of the foundation remain central.
Please find out more by reading our code of conduct for collaborating companies.


Whether you prefer a one-off or structural support, the choice is yours.

One-off collaboration:

  • One-time donation
  • Corporate
  • Fundraising (sports) event
  • Sponsorship of a foundation activity

Structural cooperation:

  • Company sponsorship
  • Sponsorship campaigns, programs, projects
  • Product-related cooperation
  • Joint promotion
  • Salary donation
  • In-kind support

Please contact us to customize the cooperation form that best suits your organisation



For donations of 40 Euros or more per year, you receive a donation receipt for your tax credit. These receipts are sent out in the quarter following the month you made your donation. Donations to The Prestige Foundation are tax deductible. You can make your donation payments to The Prestige Foundation into the European bank account number BE 0501.987.470 KBC Bank 734 0344790 61 BIC KREDBEBB IBAN BE62 7340 3447 9061. The Prestige Foundation thanks you wholeheartedly in advance for your donation.


The easiest way to support The Prestige Foundation is to make a regular donation by setting up a standing order. Once you’ve completed and signed the standing order mandate form and sent it to your bank, we will receive your donations regularly. You can of course stop your standing order at any time by contacting your bank. The Prestige Foundation thanks you wholeheartedly in advance for your donation.


In lieu of wedding gifts, birthday presents, anniversary gifts, gifts for a newborn, … , you can ask your family and friends to make a donation to The Prestige Foundation. Upon request, we can provide you with a list of individuals who have made donations to The Prestige Foundation on your special occasion. For more information, you can send an email to . You can make your donation payments to The Prestige Foundation into the European bank account number Enterprise number BE 0501.987.470 KBC Bank 734 0344790 61 BIC KREDBEBB IBAN BE62 7340 3447 9061. For donations of 40 Euros or more per year, you receive a donation receipt for your tax credit. The Prestige Foundation thanks you wholeheartedly in advance for your donation.


You can designate The Prestige Foundation as a beneficiary in your will. This can be done in two ways:

  • A formal declaration in writing that is hand-written by you, dated, and signed. You can safekeep it yourself or ask a notary to safekeep it for you.
  • A notarial will whereby you have dictated the provisions to the notary and the notary safekeeps it for you.

You can recall or change the will at any time. Your notary can provide you with all the necessary information to do this. If you have any other questions concerning how to leave a gift in your will to The Prestige Foundation, please don’t hestitate to contact us at .

Contact information

Prestige Group vzw
Sackweg 113, B 1701 Itterbeek, Belgium


Enterprise number BE 0501.987.470
KBC Bank 734 0344790 61
IBAN BE62 7340 3447 9061

Get in touch

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